Zach is an digital advertising guru with thorough knowledge of the opportunities and limitations that arise with ecomm.
Zach Bacik, who joined KWA in 2006, is an expert in e-commerce and has extensive experience in retail media advertising. His journey began in 2012with the launch of Amazon Ads, where he worked closely with clients to craft promotional strategies that boost product visibility, enhance brand awareness, and outpace competitors. As KWA's Director of Digital Marketing, Zach oversees cross-channel advertising efforts on platforms like Amazon, Walmart, and Target. By consulting with clients to understand their goals, he develops and executes tailored marketing plans that leverage human expertise, AI optimization, and third-party data to maximize ROI.
